Project Aim
MAA 2.0 aimed to collect and distribute over 500 sanitary pads to underprivileged women and girls across several locations in North Kolkata. This initiative was designed to promote menstrual health, hygiene, dignity, and inclusivity, while actively combating period poverty.
Project Summary
🎯 Goals of the Drive
- Provide access to essential menstrual hygiene products.
- Reduce period poverty and eliminate associated stigmas.
- Educate communities on menstrual health and hygiene practices.
- Support vulnerable populations including homeless women, refugees, and low-income families.
- Foster a culture of social responsibility and inclusivity.
💻 Donation Collection
Funds and sanitary pad donations were collected through:
- Rigel Foundation’s Instagram Campaigns
- Personal networks and referrals
- Crowdfunding initiatives
Promotion Strategy
To ensure visibility and engagement, the campaign utilized:
- Social Media Platforms (Instagram, Facebook)
- Word of Mouth within local communities
- Personal outreach to networks and well-wishers
Event Location & Execution
The donation and awareness drive took place across key ghat areas:
- Ahiritola
- Sovabazar
- Bagbazar
- Bhootnath Mandir Vicinity
Timeline
- Reporting Time: 11:00 A.M.
- Start of Event: 1:10 P.M.
- Duration: Approximately 5 hours
With support from local authorities and police, the distribution process was smooth, safe, and respectful, ensuring that the message of empowerment reached the right hands.
Background & Legacy
This initiative was a continuation of Project MAA (2020)—a heartfelt campaign by Rigel Foundation to honor and support women, especially mothers. MAA 2.0 extended this mission with higher reach and impact, aiming to make a real difference in the lives of women from marginalized communities.
Impact & Outcomes
The event witnessed:
- 500+ sanitary pads distributed.
- Greater awareness among women and girls on menstrual hygiene.
- Visible reduction in stigma, with women openly engaging in conversations.
- Community empowerment, encouraging women to take control of their well-being.
- A positive shift towards breaking menstrual taboos in urban slums.
Conclusion
MAA 2.0 was more than a sanitary pad distribution—it was a movement for dignity, empowerment, and social change. It showed how small efforts, when driven by compassion and purpose, can spark large-scale impact. Rigel Foundation proudly stood by every woman it reached and reaffirmed its commitment to inclusive development and health awareness.
